Naturally Fresh Salad Dressing

Background. Naturally Fresh, a manufacturer of refrigerated salad dressings, developed a line of colorful dressings targeted to children. For moms, it was a way to get their kids to eat more vegetables; for kids, it was fun and for grocery stores, it was an opportunity to build sales.

Actions. Porte created a trade ad that competed for attention in a sea of otherwise “standard” grocery trade advertising.

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